What is Merchandising in Retail? - A Comprehensive Guide for Retailers - Indian Retailer (2024)

Finding a stylish yet affordable watch in India could not have been made easier than by the countless brands that cater to style-conscious as well as the budget-savvy customer. Be it a classic timepiece for everyday wear or a chic arm candy to glam up your look, India's watch market has it all - quality, durability and affordability. In this article, we introduce the top 10 affordable watch brands in India which have proven their stamp on these three counts. Right from trusted names like Titan and Sonata to new emerging ones such as Fastrack and Chumbak, these brands provide an array of diverse designs catering to every taste and occasion. So read on and find your perfect watch that matches your personality without burning a hole in your pocket.

Here’s a list of top 10 affordable watches from leading brands, highlighting their histories, standout models, and what makes each one unique. Prepare to be amazed by the diversity and value these timepieces offer.

1. Timex

Establishment Year: 1854

Founders: Waterbury Clock Company

Most Affordable Watch Series: Timex Weekender

Price Range: Rs1,000 - Rs3,000

Best Fit: Men and Women

Brand Value: Timex is renowned for its timeless appeal and innovative designs.

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The first one to vie for our attention is the iconic Timex Weekender – a tribute to timeless class and consistent dependability. It was originally founded in 1854 its origins can be traced back to Waterbury Clock Company known for its quality timepieces including the world-famous Timex brand. The Weekender starts at Rs 1,000 and goes up to Rs 3,000, making it a go-to for everyone, further proving that it caters to men and women. This lack can be explained by three features: the absence of numerous complications on its face, the presence of a minimalist dial, and the availability of leather or nylon straps as an option. It, however, receives very many accolades for its great value and durability that gives it an everyman wristwatch status.

Specifications:

Quality: Durable and reliable, Timex watches are built to last.

Material: Typically features leather or nylon straps, and brass or stainless steel cases.

Style: Classic, casual, and elegant designs.

Dial Design: Simple, clean, and easy-to-read dials.

2. Fastrack

Establishment Year: 1998

Founders: Titan Company Limited

Most Affordable Watch Series: Fastrack Casual

Price Range: Rs 700 - 2,500

Best Fit: Men and Women

Brand Value: Fastrack is synonymous with youthfulness and trendy designs.

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The Fastrack Casual Analog Black Dial Men’s Watch comes next, which is a brand that came into existence in 1998, under Titan Company Limited. The brand name Fastrack resonates with the vibrancy of youth and upcoming fashion trends that symbolize a spirit to play and explore. Costs range from Rs 700 to 2,500 this is a perfect watch for the modern day active man. Its build is tough, incorporating silicone, leather, as well as metal to guarantee that it endures usage every day. The design they like most is its dial simple yet highly provocative making it the best brand ever of Fastrack known for being trendy and tough.

Specifications:

Quality: Reliable and trendy, suitable for daily wear.

Material: Often uses silicone, leather, and metal.

Style: Sporty, casual, and vibrant.

Dial Design: Bold and innovative dials.

3. Casio (Youth Digital Series)

Establishment Year: 1946

Founders: Tadao Kashio

Most Affordable Watch Series: Casio Youth Digital

Price Range: Rs 1,000 - 3,500

Best Fit: Men

Brand Value: Known for technological innovation and digital precision.

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The Casio Youth Digital AE-1200WH is a marvellous piece produced by Casio, which was founded in 1946 by Tadao Kashio. This has made Casio’s Youth series of calculators to be among the most popular in the market given their technological value. Priced within the Rs 1,000 to Rs 3,500 range, this levitating digital marvel is for the man who can embrace the new-century utility. Innovatively it comes with a complex digital display, which is enclosed in hard-cast resin and steel with backlights, World Time, and Tachymeter. Both tech enthusiasts who would like to test its versatile functionality, as well as outdoor enthusiasts, have received the device’s expansive capabilities and sturdy construction well.

Specifications:

Quality: High precision and durability.

Material: Resin, stainless steel.

Style: Modern, functional, and sporty.

Dial Design: Digital displays with multiple features.

4. Sonata

Establishment Year: 1997

Founders: Titan Company Limited

Most Affordable Watch Series: Sonata Classic

Price Range: Rs 500 – Rs 2,000

Best Fit: Men and Women

Brand Value: Sonata stands for trust and affordability.

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Since the year 1997, Titan Company Limited has owned Sonata and the Analog White Dial Men’s Watch is available under its series. People know Sonata as an incredibly cheap and diverse food place. The affordable range of the model costs from Rs 500 up to 2000 which meets the demand of masculine everyday watch wearers. This watch is very fashionable because its watch face and dials are clean, and the materials used in making such as steel and leather ensure that it can be worn with any outfit. It is here that customers trust and Sonata admirably provides at its affordable prices further solidifying its cornerstone position within the bandwidth.

Specifications:

Quality: Reliable and budget-friendly.

Material: Stainless steel, leather, and synthetic.

Style: Classic, formal, and casual.

Dial Design: Elegant and straightforward.

5. Titan

Establishment Year: 1984

Founders: Tata Group and Tamil Nadu Industrial Development Corporation

Most Affordable Watch Series: Titan Raga (for women), Titan Workwear (for men)

Price Range: Rs 1,500 - 5,000

Best Fit: Men and Women

Brand Value: Titan is a symbol of luxury and reliability.

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That stunning piece is the Titan Raga Analog Pink Dial Women’s Watch, the Titan’s jewel was established in 1984 by Tata Group and Tamil Nadu Industrial Development Corporation. Titan is a synonym of gentle and classy and Raga – the series in the price range of Rs 1,500 to Rs 5,000 corresponds to the name. It is designed for ladies and it merges fashion with functionality incorporating materials like leather and steel. The appearance of its dial, which is fashionable and may include stone decorations, makes it an object of people’s desire. Lovers appreciate its scrubs’ elegance and their durability, it is truly a breath of fresh air for any Listerine collection.

Specifications:

Quality: Superior craftsmanship and long-lasting.

Material: Leather, stainless steel, and gold-plated.

Style: Elegant, formal, and contemporary.

Dial Design: Sophisticated and chic.

6. Maxima

Establishment Year: 1996

Founders: Pooja Watch Company

Most Affordable Watch Series: Maxima Attivo

Price Range: Rs 500 - 2,000

Best Fit: Men and Women

Brand Value: Known for its affordability and reliability.

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Maxima from the Pooja Watch Company that started in 1996 offers the Attivo Analog Men’s Watch. Maxima products are tested, well-built, and at the lower price point as befitting a company with a strong local presence. The Attivo comes from Rs 500 to Rs 2000, matching the price for an average daily driver and a more rugged style. They are neither overly stylish nor chunky, with stainless steel watches cases and leather straps. Lauded for their cheap price and well-done executions, Maxima watches are functional and sought-after.

Specifications:

Quality: Durable and budget-friendly.

Material: Stainless steel and leather.

Style: Classic and sporty.

Dial Design: Simple and functional.

7. Helix

Establishment Year: 2011

Founders: Timex Group

Most Affordable Watch Series: Helix Spark

Price Range: Rs 800 - 2,500

Best Fit: Men and Women

Brand Value: Helix combines modern designs with affordability.

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Something that’s colorful and could also double as both a casual and professional watch, that’s Helix by Timex. Bright colors and multifunctional panels will suit the active, youth audience perfectly. It is important to mention that Helix is one of the brightest representatives of the budget segment of watches. Helix which has existed as a contemporary branch of the Timex Group since 2011 offers the Spark Analog White Dial Men’s Watch. The watch comes at an affordable range of Rs 800 to Rs 2,500, and it is for the class male, the strong and the stylish. The feature of the dial that is built with considerable risk and modern outlook, its look combining leather and stainless steel is praised. Young customers especially enjoy the colourful outlook of the item and the attainable costs.

Specifications:

Quality: Stylish and durable.

Material: Leather, stainless steel, and silicone.

Style: Trendy and vibrant.

Dial Design: Bold and colorful.

8. Joker & Witch

Foundation Year: 2015

Founders: Satish Singh and Maya Verma

Most Affordable Watch Series : Joker and Witch Originals

Price Range: Rs 1,400 - 5,000

Best Fit: Men and Women

Brand Value: Joker and Witch is famous for its quirky and fashionable designs.

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From the brains behind Joker and Witch, founded in 2015 by Satish Singh and Maya Verma, Swiss precision with playful aesthetics - that is Swatch for you. Priced between Rs 1,400 and Rs 5,000 - this range of watches were always meant for the young at heart. The use of plastic and silicone along with quirk dials made for eye ball grabbing designs. Just right to show off the most representative piece from your watch collection. Its fashion forward style & dependability has had it's takers no doubt.

Specifications:

Quality: High Quality along with some new innovative designs.

Material: Plastic, silicone and stainless steel.

Genre: Funky and artistic.

Dial Design: Creative and unique

9. GIORDANO

Establishment Year: 1981

Founders: Jimmy Lai

Most Affordable Watch Series: GIORDANO Casual watch

Price Range: Rs 2,000 - 5,000

Best Fit: Men and Women

Brand Value- GIORDANO is known for its stylish yet affordable products.

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Giordano is known for its trendy and modern designs which help the brand building. Founded by Jimmy Lai in 1981, Giordano is a blend of Swiss precision and trendy designs to create unique watches. The price range for this brand starts from Rs 2,000 to Rs 5,000 which is pretty affordable. The blend of plastic and silicone gives the watch an innovative look, but it’s the dial that really makes heads turn.

Specifications:

Quality: High quality with innovative designs.

Material: Plastic, silicone, and stainless steel.

Style: Funky and artistic.

Dial Design: Creative and unique

10. Chumbak

Establishment Year: 2010

Founders: Shubhra Chadda and Vivek Prabhakar

Most Affordable Watch Series: Chumbak Printed

Price Range: Rs 1,000 – 3,000

Best Fit: Women

Brand Value: Chumbak is known for its colorful and quirky designs.

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Last but not the least, Chumbak which was started in 2010 by Shubhra Chadda and Vivek Prabhakar has the Analog Women’s watch. The ideas behind the creation of the Chumbak are quite stunning and its usage of colours and designs on accessories can be described as eccentric. Depending on the model it costs from Rs 1000-3000 which makes this watch suitable for the women who does not want to stay unnoticed. Creative, stylish, and with emotional appeal, it uses silicone and leather in its designs. People enjoy how it looks in terms of patterns and colors, which is what gives it the appealing quality of putting fun in any outfit.

Specifications:

Quality: Fun and functional.

Material: Silicone and leather.

Style: Vibrant and artistic.

Dial Design: Unique and eye-catching.

The final decision:

At IndianRetailer, we find out that the perfect watch is all about balancing style, functionality, and personal flair. Dive into this selection, The Indian market is replete with affordable watch brands that cater to diverse tastes and preferences. Whether you are looking for a classic timepiece, a digital marvel, or a trendy accessory, these brands offer an array of options that combine quality, style, and affordability. From Timex's timeless elegance to Chumbak's quirky flair, there's something for everyone, making it easier than ever to find the perfect watch without breaking the bank. With these popular affordable watches, you don’t have to sacrifice quality for cost. Choose your favorite, and let your wrist do the talking with the best budget watch brands India offer.

FAQs on Top affordable watch brands:

1. Is Casio Watch a luxury brand?

Casio's brand positioning is unique, as it straddles multiple market segments. While it's primarily seen as a mass-market brand offering excellent value for money, certain premium collections, like the Oceanus or MR-G, cater to a more discerning clientele seeking luxury and advanced tech in their wristwear.

2. How much is the cheapest Rolex?

Even the cheapest Rolex watch will cost around $5,000. Rolex is a luxury watch brand, so while collectors pay to wear a brand name, they also pay for quality Swiss craftsmanship designed to remain in perfect working condition for generations.

3. What makes a cheap watch?

Affordable watches tend to be more mass-produced ones, as opposed to handcrafted timepieces that are often part of the luxury market. If you are looking for a watch to wear every day that you don't have to worry too much about looking after, then the affordable watch market might be the best option.

4. Which watch shape is best?

Round-faced watches sell better than square-faced most probably because of psychological reasons that is people's semantic notion of what a watch should look like.

5. Which display is good for watch?

Since AMOLED screens can selectively light up pixels, they are more power-efficient than then LCD or TFT screen smartwatches. This helps conserve battery life and prolong the overall life of the watch.

What is Merchandising in Retail? - A Comprehensive Guide for Retailers - Indian Retailer (2024)
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